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The Business of Celebranding

In the United States, spending money has become a favorite pastime and watching celebrities is our cultural obsession. A recent Gallop Poll shows that people in the United States spend an average of $65 per day. Shopping has become a method of lifting the spirits on a bad day or celebrating an accomplishment. Retail therapy is the excuse many people use to justify their unnecessary spending. And what is one of the best ways to feel like a million bucks? Purchasing products that are designed or endorsed by your favorite celebrity, of course.

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Posted in Featured, Popular Culture4 Comments

Deceptively Green: The Growth of Greenwashing

One of the most prominent consumer trends in the last several years has been the drive to purchase environmentally friendly and safe products. Consumers have realized their right to be informed about the negative effects some of their favorite products have on the environment and their own health. More and more companies are focusing on [...]

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Posted in Featured, Now TrendingComments Off

Can We Take Graduate Degrees to the Bank?

A few weeks ago I decided to meet with a fine arts advisor who works at the university I attended as an undergraduate. The reason: having graduated from my MFA program in January I need all the help I can, finding a job. And after speaking with her, talking to many of my peers and [...]

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Posted in Continuing Education, Featured2 Comments

Value Travel Trends

Booking a holiday has traditionally been viewed as a reward for a job well done at the office or means of spending quality time with busy family members. In the good ol’ days travel agents offered the best deals and a better economic climate offered carefree vacation planning, but that was before a fragile stock [...]

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Posted in Featured, Travel TipsComments Off

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